Indeed, social media has heavily taken over our lives for the past decade. Millions of people stick to their smartphone screens not because it's just mere entertainment. Social media channels have become powerful attributes for almost every side of the social body enchantment, including education, career, traveling, communication, and business. Since there is a massive chunk of potential customers on social media, why miss such a huge opportunity to reach new audiences?
First of all, the social media account is a business mouthpiece. From there, you can easily share your brand’s values and ethics. Given how versatile the social media operating is, even the most complex messages and ideas can effortlessly go right to the audience. Secondly, social media builds trust and awareness. It is a place for everyone to share information. Even if one customer posts a positive testimonial, marking your account, the outcomes might be crazy. As users start liking, commenting on, and sharing, your content covers new and new audiences. Thus, the reach can grow progressively just because of a simple post.
Launching a social media account for a business is not a bed of roses, as many may think. Social media policies are not a one-size-fits-all attribute. Businesses vary, and the ways of online self-representation differ according to their specific features. To put it simpler, what suits well a big corporation can not do the same for a small, local enterprise.
For a design agency, the responsibility even doubles. When you pretend to be the guru of design and deliver best practices for achieving a perfect image or outlook, you have to carry out all these, being a role model. It's critical to showcase your professionalism in each social media channel and be consistent across all platforms you employ. If you do so, you will establish a strong brand identity that speaks louder than words. If you fail, the potential customers will consider your brand as unreliable and mediocre service. To avoid unfavorable impressions, make sure to hit on the following points:
1. Before you start building your social media presence, you need to perform some preliminaries.
Set goals and objectives
When you set a goal, you tend to plan out the ways of achieving it. Your primary objectives form the foundation of your future policy and set the direction. It ensures you won’t get off track during the process and preserve consistency in your actions.
Define your audience
Another crucial step is defining the audience you want to reach. Whether your design agency caters mostly to some large-scale projects, or rather individuals, the techniques by gaining their attention are diverse. Since each potential customer group has its own needs and preferences, your social media policy should land to a specific appeal.
Conduct a social media audit
At this point, you can choose the best vehicle for the realization. Since social media functioning differs a lot, it's better to perform an audit and choose the platform which corresponds to your business objectives. Don’t make assumptions about picking the most famous social media platform. For instance, think about how you can benefit from having an account on Instagram and what you can miss if you're not on Facebook.
2. Now, you can start designing your social media page.
Choose an appropriate profile picture
That is your representative number one that should speak for itself. Ideally, use your logo or a brand name as your account profile picture.
Provide all the necessary information the potential customers might need. First of all, name your account accordingly and avoid bewildering yet fancy nicknames. Write a short but informative description of your business in bio and give some contact details, including the link to your website or other platforms, email address, or phone number.
Be consistent in design
Even if the posts look great separately, make sure the overall picture is impressive as well. To achieve consistency, employ a single layout for each input and mold it with one color palette and typography. If you don’t care much, you will probably get a strange amalgamation of styles instead of delightful unity.
Be consistent in form
Balance is vital. Stick to one size and dimension across the content. You can also employ two or more formats for better visual hierarchy. If the platform allows, use big sizes for primary content and smaller for supplementary data.
Employ high-quality visuals
Showcase your work by posting images and photos. Impressive visuals can captivate and inspire. Make sure you load only high-quality and original visuals and optimize them. Otherwise, you can spoil the aesthetics and increase the load time.
Give your account a voice
Posting visuals is not enough for an excellent social media performance. Incorporate textual material. Write useful, educational, and descriptive texts. Don’t forget you write them for a specific audience, so assure they are readable and comprehensive for them.
3. After the account is set, the work doesn’t stop here.
Communicate with your audience, reply to comments, support conversations, or ask followers some relevant questions. Interactions engage customers and show that you're not just a design generating machine.
Keep up with the pace
Running with the modern world is a must, especially for a design agency. Social media trends are changing. And your design business needs to follow those novelties unless they are temporary or useless. That will help you to stay up-to-date and always relevant.
Track the performance and improve
Tracking the performance gives you that big picture, which you may lack sometimes. When you know the pain points, you have better chances to improve them. Don't be afraid of changes, as change is a powerful means of success.
Social media is a valuable tool for whatever type of business. It can help you to better connect with potential customers, building relationships with them, and improving your performance. A robust social media presence takes time and a dedicated approach to be built. But once you know what social media policy to apply and how to do it, the results must be impressive.