How Important is Color in Web Design?

Written by Kevin Liew on 16 Oct 2018
12,438 Views • Web Design

Colors are powerful tools in web design, and their use is not just about making a website more aesthetically pleasing.

While colors do make a site look pretty, they can do a lot more for it. It can, for one thing, help a website get conversions.

A conversion is any kind action a site visitor does in response to your call-to-action. If you’re hosting a webinar and someone signs up, that’s a conversion. The same goes for a visitor subscribing to your newsletter. You also get a conversion whenever someone fills out your contact form.

The most desired conversion, however, is when people actually buy something from you, whether it’s a product or a service.

Many factors come in to boost your conversions, and the strategic use of colors in your web design is one of the more crucial ones.

Color use being helpful in boosting conversion revolves around color psychology, which espouses the idea that every color has human attitudes, emotions, and values associated with it.

Red, for example, is a favorite color among those who would like to project a sense of urgency in their marketing materials. After all, red is the color of passion. A billboard about a clearance sale that runs for a limited time only will surely get people’s hearts racing, especially when all the details are there in a screaming backdrop of red.

Meanwhile, blue is the color of calmness, reliability, security, stability, and trust, among other things. These are qualities that many companies and entrepreneurs would like people to believe they possess. Having that image, of course, will be very good for business.

While the way people react to colors will still depend on their personal preferences and experiences, the associations being put to the forefront by color psychology are as close as they could get to being universal.

If you want to know more about the psychology of color and how it figures in web design solutions, check out the infographic below.

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