Tips for designing better personal trainer websites

Written by Bogdan Sandu on 02 Jun 2022
74,433 Views • Web Design

Your website serves as the central core of your internet marketing campaign. It is the location where leads will find your company and convert into prospective customers. Nobody likes to work with someone who appears unprofessional, therefore you must ensure that your website not only looks beautiful but also promotes your services. You want to ensure that you continue to attract clients in an increasingly crowded market. You can only do so if your website appears professional, genuine, and trustworthy.

The fitness industry is a fiercely competitive one that has evolved considerably over the last decade. Whether you're just starting as a personal trainer or an established expert wanting to expand your business, a professional website is a must-have in today's internet age. Because personal trainers do not utilize their personality, physique, or knowledge to actively sell their services to consumers.

Having a great personal trainer website is like having a salesperson working for you around the clock, demonstrating your abilities and how you can solve difficulties in the lives of your clients. You must create and maintain a professional personal trainer website since 88 percent of buyers, according to studies, use internet searches to obtain all of the information they want before making any purchase choice. While this may appear to be a daunting undertaking at first, you can get started! Here are some basic guidelines to help you create a website that will take your services to the next level.

Keep the design simple and consistent

Less is more in this case. This is especially true in the case of web design. Making sure that the design on each page is consistent with your brand can help you express your company's personality more consistently. People are coming to you because they want to be healthier and look better; the more your website can support that vision, the better. Consistency in design simply means that your users will recognize that they are still on the same website, lowering bounce rates and aiding in the development of confidence in your company.

Nothing is worse than a website that is covered with content and has a plethora of colors and patterns that all fight against one another. Rather than using a variety of colors, you may create a more welcoming ambiance by using fewer and simpler colors. You should also strike a balance between your visuals and your content. Finding the appropriate mix of graphic components and text is extremely important for fitness coaches. So keep things short and to the point.

Pick your domain name

If you already have a business name, this phase is quite simple. If you've decided on a domain name, the following step is to register it. If the conclusion is unsatisfactory and your desired domain name is not accessible, it is time to be creative and come up with alternative names for your domain.

Suggestions for attempting various domain names for your trainer website.

  • Avoid esoteric domain extensions; ‘.com' is a preferable option that is readily recognized by the public. You can also use an extension that is exclusive to the nation from which you run your business.

  • Avoid using digits in your domain name: Using numbers in your domain name confuses users. For example, is complex, and clients will wonder, "Is it the number '3' or do I spell it T-H-R-E-E?"

  • Never use a hyphen: Avoid using hyphens as they may spell mouthful.

  • Use appropriate acronyms and avoid making up your own: Use proper acronyms, such as PT for a personal trainer. is another example of a domain that does not sound or seem professional, is difficult to remember, and will require you to continually clarify the spelling.

Purchase web hosting

Now that you have a fantastic name for your personal trainer website, you will want a location to store the material that will be shown on your site, which is referred to as "web hosting." A web host is a computer or server that provides technologies and services that allow a website or webpage to be seen and accessed through the internet. You may get web hosting straight from your domain registrar. All hosting providers will offer a choice of plans from which to pick, but in most situations, the cheapest one is fine.

Also, keep in mind that you may easily increase your hosting service at any moment if your needs alter. There are several web host providers, including GoDaddy, Bluehost, HostGator, and others. Choose the best option for you and get started.

Find the perfect website theme

A theme determines the overall appearance and feel of your website. A theme is just your website's aesthetic design. The color palette, layout, typefaces, and many other components are included. When you install WordPress, the default WordPress theme is applied to your personal trainer website. 

However, avoid selecting the default theme because it is utilized by the majority of low-quality websites out there. You want to separate from the crowd by having something distinctive, something with a bit more individuality. Fortunately, there are hundreds of themes and creative templates to select from, some of which are free and others that must be purchased.

You should also think about what you plan on doing with the site in the near future. Do you keep it just as a presentation page with booking options or do you plan on expanding it and transforming it into a membership website? If so, pick an appropriate theme for your plans or consider integrating a plugin that will make that plan a reality. 

Create a compelling Call-To-Action (CTA)

An essential guideline of website design is to have at least one relevant CTA on each page. CTAs will assist you in directing visitors to your site to do precisely what you want them to do, whether it's to enroll in one-on-one sessions or subscribe to your newsletter. Making sure that these CTAs stand out from the rest of the site's content is a fantastic approach to boosting conversions and user experience.

It should be simple appealing, such as "Download," "New? Start Here," or perhaps "Contact Us." If you manage to avoid flowery language in your CTAs, customers will know right away what will happen after they click one of these buttons.

Also, plan well on what happens after they hit that CTA. Do you want them to book a session with you? Then you’ll need to use an appointment scheduling app to streamline that experience for your visitors.

Use professional photos

Personal training is a very visual business, and the quality of your photos will be used to assess the quality of your website by many potential clients. As you are aware, the appearance of a product tells a lot about its quality, therefore use your photos to demonstrate your professionalism. 

Make sure you don't use stock photos because they are generic and don't convey any real signals about you or your business. You may save money by taking images of yourself with your smartphone, but these unprofessional shots will convey a lot to your website visitors. As a result, it is strongly advised that you employ a professional photographer as soon as you have the means.

Include some must-have website pages

You are now in the process of adding content to your personal trainer website. While the content of your website will most likely alter and develop over time, there are a few essential pages that you should establish immediately. You must include material that people expect to see on a personal trainer website, as well as ensure that you cover every part of your target audience.

Home page

The homepage is the first page that people see when they visit your website. Include your best personal photo, a tagline that briefly describes what your business is all about, a call-to-action, your areas of expertise in the fitness industry, any evergreen or occasional special offers that you use to reward customers, make your location visible, and provide them with all necessary contact information.

About page

The about page describes your professional experience as well as your progress in the business. Use this page to describe why you are the best person to service your target clientele. Make sure you write there a good personal trainer biography and not something random. 

Services page

After your homepage, your visitors will most likely move to the services page. To sum up all of the services you offer, the benefits customers gain from employing you, a specific set of people you serve, and the cost of hiring you. Including testimonials helps increase the value of your service page.

Contact page

Even though e-commerce is expanding by leaps and bounds every year, some website users will still choose to buy the old-fashioned way: face-to-face. 

Visitors that come on your personal training website must be able to contact you, and they must be able to do so quickly and easily. Make an effort to connect with them and never dismiss any questions they may have regarding your prices, availability, training services, rescheduling, or any other sort of information.


To become a well-known personal trainer, you must devote a significant amount of time and effort to marketing yourself. People prefer to work with personal trainers who they feel can assist them in reaching their goals. This is something you must constantly keep in mind while developing your website. Implementing these ten suggestions should result in a better user experience on your website, which may lead to more users, more connections, and more purchases.

Be honest and encouraging, and potential customers will flock to your website.

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