How To Develop Email Marketing Software For Advertising Teams

Written by Kevin Liew on 24 Nov 2021
759 Views • Web Development

There are several important steps to develop powerful email marketing software for advertising teams. In recent years, email marketing has become one of the most widely-used, effective advertising channels for modern businesses. In fact, over two-thirds of marketing professionals use email newsletter and distribution strategies to distribute promotional content organically. As a software developer, you should build your own marketing application to help teams improve sales, maximize leads, and run cost-effective campaigns. Of course, there are several additional reasons for why businesses should start using email marketing. To help you get started, read on to learn how to develop email marketing software for advertising teams. 

Validate Your Core Idea

First and foremost, validate your core idea and proposed solution. This process is vital if you are having concerns or technical doubts about your software application. You want to ensure that you have identified a profitable customer pain point. Plus, you must guarantee that your intended product is capable of solving this problem. To help you through this procedure, assess the current market size, as well as your potential share in the industry. You can always research search volume, related keywords, and high-traffic terms to help you gain a better understanding. Also, you may want to perform some customer validation interviews to help you get some real-world responses. Certainly, idea validation is critical to develop email marketing software for advertising teams. 

Write A Software Design Document (SDD)

Next, write a software design document for your email marketing software application. Essentially, an SDD is a detailed plan that outlines what the finished product will look like, along with your plans to build it. To effectively write your document, include a clear breakdown of your development goals, programming timeline, and stakeholder overview. In addition, your plan should include key milestones, as well as alternative solutions. During preparation, try and make it collaborative by welcoming feedback from friends, family, and key project stakeholders. Plus, avoiding making your plan too long, complex, or outdated. Certainly, writing an SDD is a critical step to develop an email marketing software app for advertising teams. 

Set Up Your Tech Stack

With your SDD written, begin to set up your tech stack with the latest development tools, programming resources, and supporting technologies. Email marketing software development requires a unique set of advanced build tools. For example, many teams will recommend container registries, DevOps pipelines, and Helm charts repositories from JFrog. If you are torn between GitLab vs JFrog, you no longer have to pick just one. In fact, many development teams are marrying their chosen version control systems (VCS) from GitLab, with the binary management and software distribution expertise from JFrog Platform. Definitely, set up your tech stack with the latest resources, tools, and technologies for email marketing software development.

Create A Prototype

Now, you are ready to create a prototype for your email marketing software solution. Start by gathering the basic requirements for your user interface and experience design. With these in place, you can start developing a rough representation of your idea to function as a physical prototype. Once you have your initial rough draft developed, focus on refining your idea to perfection. Of course, this will help you better visualize functionality, understand interactions, and discover potential design problems. At the same time, this approach will help you accurately estimate the development expenses, programming time, and tools required for production. Indeed, create a prototype to develop email marketing software for advertising teams. 

Fine-Tune Your Project

At this point, it is time to fine tune your email marketing software prior to deployment. Even if your prototype passes all the quality assurance (QA) inspection, polishing and fine-tuning is vital before your product is deployed to a live audience. This means checking that your interfaces flow smoothly, the menus look clean, and the entire application is easy-to-navigate. Plus, you should carefully look for any glaring defects, errors, or bugs. In many cases, these steps are essential to prevent catastrophic corporate emergencies, inspire stakeholder confidence, and maintain a superior user experience. Absolutely, fine-tuning your email marketing software application is a critical final step prior to deployment. 

There are several key steps to develop email marketing software for successful advertising teams. First off, validate your core business idea and proposed solution. Next, write a comprehensive, organized software design document. Once you have done so, set up your tech stack with the latest development tools, programming resources, and supporting technologies. Now, you are ready to create a prototype for your proposed solution. At this point, it is time to fine tune your product to discover any last-minute defects, errors, or bugs. Follow the points highlighted above to learn how to develop email marketing software for advertising teams.

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