Pricing page best practices when creating a product website

Written by Bogdan Sandu on 07 Oct 2021
31,060 Views • Web Design

A pricing page is a separate page on a website that provides extra information about product prices. A visitor arrives at your website, browses the different category pages, and then clicks on a product. It's crunch time, and you should have well-designed product pages to boost stickiness.

One of the most crucial aspects of your website is the pricing page. It is the point at which all of your efforts in developing a relationship with your consumer culminate in a sale. Even if your rates are somewhat more than your competitors', an optimized pricing page will attract buyers.

On the price page, visitors select whether to subscribe or purchase what you have to offer.

When developing a price page, there are several factors to consider.

Copying what everyone else is doing without knowing the purpose of specific features or the research that indicates which features convert the best will result in a hollow page that fails to convert. In this article, we will discuss some price page best practices for designing high-converting pages that increase income.

Best practices behind successful pricing pages:

Use big and clear images

According to research, information that is accompanied by relevant photographs receives 94% more views than content that is not. When it comes to product pages, this statistic is much more important.

The picture on your product pages visually communicates to visitors the details of your goods. As a result, one of the most important e-commerce product page best practices is to include a high-resolution, zoomable image above the fold.

Furthermore, having numerous photographs taken from different perspectives to offer visitors an overall view of the items provided an extra edge.

Let your brand personality shine through

Because your price page is the most essential page on your marketing site, it's a fantastic location to raise your flag.

Allow some brand personality to come through—if potential buyers have reached that point in the sales process, it's likely because they trust your brand, and an odd sales page is the last thing you need.

Maintain the same color schemes on your price page as you use on the rest of your site and brand.

Make It Clear What Your Pricing is Built Around

Your price strategy should be based on the value measure for your offering, which is how you quantify the fundamental value your product or service offers. In essence, your value metric is what consumers are paying for, and it should be what distinguishes your various pricing levels.

Keep it simple

However, you must strike a balance between the requirement for simplicity and ensuring that clients have all of the information they require to make an informed purchase. Any uncertainty regarding what they will get for that money each month will greatly raise their chances of not signing up.

Make The Size Selector User-friendly

Size is a significant decision element for anyone visiting your website to make a purchase. Small, huge, and exceptionally large mean different things to different people throughout the world. Give them a size choice as well as a size guide with measurements in inches and centimeters.

The position of the size selection is also important. The ideal location is just beneath the product and description. Take advantage of a size choice that appears when a user hovers over a product image.

Highlight your unique value proposition

One of the best practices for price pages is to illustrate or mention the benefits your product provides to its consumers. Allow them to see how your product or service will help their company.

This will encourage them to participate in the purchasing process. If properly designed, the pricing page may provide you with a competitive advantage. It allows you to emphasize what distinguishes you from your rivals.

Use contrasting colors and the right fonts

Some colors and typefaces are best suited for the price page. They have a wide range of effects on visitors to your site. Certain emotions and sensations may be evoked by using the correct color or typeface. You can affect how people react to your sites in this way.

Orange, for example, evokes feelings of pleasure and activity. Blue inspires feelings of trust and peace. The use of color combinations conveys a message to your audience.

Build Trust

Pricing pages that convert have one thing in common: they create confidence with visitors. It is a crucial component of marketing.

The only difference is that it matters how you do it. As an ethical marketer, you should inform clients that there is a backup plan if they do not like your product or service.

However, it has been shown that too many cautions might work against you by putting people off before they even select a plan. Instead, organically place your trust builders on the page. These include:

-Trust seals demonstrating the security of their data

-A money-back or other guarantee

- logos of the companies who bought from you (you can use a logo slider for that)

Include testimonials

What others say about your company is more important than anything you say about it. People are more likely to acquire your goods if they see others who are similar to them succeeding with it.

Enable Users to Quickly Get in Touch with Sales

If someone on your price page has a question or wants to take the next step and reach out to you, they should be able to do so easily.

You can empower them to do so in a variety of ways. You may provide your phone number on the website so that visitors can contact your sales staff immediately. You might include links to forms that allow them to schedule a meeting. You may also employ a chatbot to provide real-time responses.

Ease navigation between pages

Use breadcrumb navigation to help people find their way around. Visitors can use breadcrumb navigation to comprehend the product hierarchy and browse to other areas of interest. They have also been shown to lower bounce rates.

Make currency signs smaller

The currency sign, whether a Dollar, Pound, or other currency, represents cost or price.

People who see large currency signs may believe they are about to spend a lot of money. People are enticed to spend more when currency indicators are nearly invisible.

Look at the example from Pipedrive, one of the great contact management software out there. If that currency sign would be smaller, it would be unnoticeable.

Help Visitors to Compare

One important subscription plan page design advice is to make it simple for visitors to compare what's on offer. This relates to the last point about making the page easy to comprehend.

One method to accomplish this is to convey in your pricing table the distinctions between the various options available. For example, you might include several features in your entry-level plan, then focus on the new items customers get instead of mentioning them again at later levels.

Add the number nine to prices

Also referred to as psychological or charm pricing. It is based on the idea that particular costs have a psychological effect on people. You've probably seen this effect at supermarkets and vehicle parks.

Though not universally accepted, certain research suggests that charm pricing works. For example, one study discovered that apparel goods at a women's business sold more when priced at $39 than when priced at $34 or even $44.

Build confidence

Another critical aim of the price page is to assist visitors in making an educated selection. This page either converts or loses the visitor. The price page design must be able to elicit trust from visitors.

This is an important duty in marketing management. Sellers should take advantage of a well-designed price page. You may not be able to provide a lower price than your rival, but what counts is how you portray it. The price page should have a professional appearance.

Make your Call-To-Action more visible

When visitors arrive at your price page, it indicates that they are ready to buy. Making your CTA visible in crucial locations will increase purchases.

Some marketers make the error of hiding their call to action within the pricing list. Never conceal your CTA under the pricing list; instead, place it at the top where visitors can easily discover it.

Give them not more than three options

Most of us are aware that the typical number of price alternatives is no more than four. Pricing mistakes can occur when marketers provide only one option. Pricing differences must be considered. Customers like to be in charge of the purchasing process.


Remember that the goal of every internet page is to display material. Instead of shoehorning your pricing information into a current template, build the page around your pricing information to guarantee visitors can discover what they're searching for fast and simple.

All of your efforts in sales, marketing, and product development may be for nothing if your price page isn't precisely structured to convert potential consumers. You must continue to test, just like you would with any other aspect of optimization. What works for one firm may not work for another, and the only way to ensure that the features you deploy are the best they can be is to test them constantly.

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