Color is a crucial component of high-quality web design. Not only can it grab visitors' attention, but it can also offer them a more pleasant experience while promoting the brand effectively.
Color affects how we view and perceive things. Too little and it can be monotonous, and too much can be tacky and distractible. Choosing a suitable color scheme for your website is frightening, particularly if you're unsure about your color coordination capability.
This compilation of website design tips can help you have an impact on your audience.
1. Decide On The Number of Colors
You should always start with one color. Once you've chosen the color which your website will revolve around, choose two more colors. Make sure they are complementary to the first one. A three-color combination is a great start. The number of colors is not too much nor too little.
However, it is also best to choose colors that will be pleasant to the eye. Vibrant colors can sometimes be too extravagant and redirect the attention of the website's content. That's why you should always go for a color-scheme of subdued secondary colors.
2. Choosing The Right Primary Color
As mentioned before, choosing one primary color is a great starting position. This color should dominate the overall design. You want your brand to be associated with this selected color. Once you choose your brand's design or image, you can use a color picker to grab the color's hex code and attach it to your preference list.
3. Integrate Your Branding With A Certain Color-Scheme
If your brand already has particular colors integrated into it, you can use those to shape your website's color scheme. However, do keep in mind that you have to adjust the already existing colors into the desired design.
Depending on the message you want to send, specific colors can vastly impact your content. Think about color psychology and the way it changes people's feelings and perceptions. It would be best if you always considered its effect on your brand and overall audience.
4. Shaping your visitors' feelingsand actions
We've mentioned color psychology and its impact on people. But, how significant is that influence? Why is color such a dominant unit in our lives?
Each color provokes a specific emotional response from viewers. It molds consumers' perception and the overall picture on display. For example, attractive color packaging draws more consumer attention than unattractive packaging, affecting buying behavior.
5. Adding reliability with color-schemes
Another thing to consider is the vibrancy of colors. Using a vibrant color palette will appear too harsh and can sometimes question your reliability. If you're in a more serious business line, cold muted colors can tremendously enhance your message.
Neutrals like black, brown, and gray are often associated with seriousness and professionalism. If your website's goal is to be taken seriously, using those colors can help you get there with your audience.
6. Consider using different color combinations
Ultimately you want to choose the right color combination for colorful websites. You can use three or even six different colors. However, before using all those colors, you have to think about how they work and harmonize together.
Understanding how and why some color combinations work and some don't, is crucial for your website's success. Research and experiment with colors before you create our design. That way, you will be sure about which colors might be best for you.
7. Choosing the right website background-color
If you want to drive conversions on your website, it is crucial to choose a background color that will be pleasant for the eye and comfortable for the overall user experience. The color should be soothing enough that users can spend hours on the website without having the color overwhelm them.
At the same time, you don't want the color to be so dull and monotonous. You can think of choosing a background color a lot like choosing a paint color for your walls.
Also, think of the elements and widgets that you have on the site. If you have a data site and you have tables, make sure you use a proper table background color so that you’ll have a nice and easy to look at contrast there.
8. Use website color schemes that increase trust
Blue is a great color to use if you want to gain trust among consumers. It symbolizes stability and serenity. Facebook, Twitter, and LinkedIn and a lot more websites embrace blue.
Despite their controversy on stealing data, people still view them as trustworthy. That’s why most fintech apps have blue or green in their color scheme. This just shows that their blue color choice succeeded at its finest.
9. Choose contrasting color combinations to make your content stand out.
If you are going for a more bold design or want to make something stand out - choose clashing colors. It is the easiest way to impact decisions. It can immediately draw attention to the desired part of your page. However, use contrasting colors with caution in order to keep your content from being too visually harsh.
10. Use the right colors to drive conversions.
Using color should be a strategic tactic. Apart from affecting feelings, it can also impact explicit actions. It can condition people to do whatever you have intended.
These actions can vary from merely increasing traffic and exposure to improving website conversions. However, it is essential to remember that there's no single website color scheme that's guaranteed to work on everyone. Spend a little time researching and experimenting - this can always give excellent results.
It’s also a good idea to look at your competitors. Let’s say you are in the scheduling software niche and you want to take on your competing scheduling apps. One way to do this is by using a similar color palette, and skip doing research on why that’s the best choice. An alternative to that would be to choose a completely different palette so that you’ll stand out.
The problem with the second method is that you need to do a lot of audience tests and see how they react to your colors. For example, if you have a financial website, you’ll look better in green or blue, rather than using different shades of red.
11. What Colors Grab The Most Attention?
To establish a virtual dominance, use color combinations that match the goal you're going for. Create a color hierarchy on your website in which the essential information will be distinguishable from the rest of the content. Bold colors, like red, yellow, or orange, are nearly unmissable and draw attention. They are great at making fast and robust statements on your website.
However, website color palettes sound a business's values, opinions, and goals. Sometimes these loud colors can indicate a less formal atmosphere and more excitement. At the same time, subdued colors present a more mature and well-defined look to the company. You shouldn't be hesitant to introduce some color into your website and enjoy the design process! But remember not to let your color overwhelm your content.