Most bloggers will come across one point in their careers where they notice that traffic to their blog is slowing down. If this happens to you, the important thing to remember is not to panic.
There are ways that you can start to increase your traffic again, and the list below can give you some ideas for directing more traffic towards your blog.
Make it helpful
One of the most important things to think about when trying to attract more traffic to your blog, is the reasons that you want your blog to succeed. If it is solely to get your name well known, or to make money, then one of the reasons why your traffic may have slowed is because people will notice immediately through your posts that this is the case. This may deter them from visiting your blog again so you are missing out on all of those lovely return visitors. The most popular blogs are a resource that people go to when they want some help, so you want to make sure that your posts reflect this.
Keep it fresh
People will visit your site more often if they expect to find something new. If you go for long periods without posting anything new people will start to think that they don’t need to check back so often because there is not likely to be anything there for them to read. While it may not be necessary for you to post every day, two or three new blog posts a weeks can increase your traffic as you will get people checking every day to see if your blog has been updated. If you are worried you will not have enough time to write this amount of posts on a regular basis, consider making your blog posts shorter, while still ensuring that your content is valuable to your readers.
Use social media wisely
Using social media can be an effective way to get your blog noticed. If you have some loyal followers on your blog, you can ask them to share links to the blogs posts that they have found useful on their social media pages. This immediately exposes your blog to anyone that these followers connect with on social media. If any of these people find your post useful, they may share it themselves, and then your blog is exposed to even more people.
Guest blogging is another method that you can use to raise the exposure of your blog. If you write a guest post on a blog that has a lot of traffic, then some of the people that read this post may choose to check your blog out as well. If they like what they find, they may become a regular reader. This method can also work if you invite a guest blogger to write on your site. Followers of that blogger are likely to visit your blog to read their post, and while they are there they may choose to read some of your posts too.
If you have not experienced a dip in traffic to your blog yet, then you will probably notice that at some point this will happen to you. Using the techniques discussed above can help you to raise your traffic levels again. Having a site for your blog that people consider to be trustworthy can also help you to attract more traffic and using a .com or a UK domain can help to give your blog credibility.