It's no longer about browsing a site. It's about the whole experience. And clearly, images have the power to increase the customer experience. As per the leading marketing professionals, articles containing relevant images get around 94% more views.
Clearly, images are a great addition to any website. They help to enhance the visual appeal of the page while breaking down the text into simpler forms. Thus, allowing businesses to engage their customers in a much better way.
But how to use images correctly on your website? Let's find out now!
Make Sure Images Are Relevant
Adding images to your current design does improve the aesthetics. But if they don't have any relevance with the content, it won't be helpful. For instance, if your website or content talks about apple pie, adding banana bread won't help you in any way. The images must make sense. Don't add images to use them. Add them to increase the value of your page.
For example, if you are an HVAC company, adding images of ACs, heating systems, or infographics around installing a system will be most relevant.
Use Original Photos
While using stock photos or duplicate images might not impact your site directly, using original images add authenticity to your website. It's because using such images gives your audience a feel about your business. For instance, you can use your products' pictures or your employees to give your audience an insight into your business.
But what if you add the same photos of your company and products repeatedly? To avoid this, you can ask your designers to use a duplicate image checker. That way, they can remove all the duplicates or similar variants from the system. Thus, allowing them to post original photos every single time. To do that, you can compare the tools available, and use the one that suits your needs the most.
Go For Image Optimization
There is no point in using good-quality pictures if your website's loading time is more than 5 seconds. Since image files take a lot of space on your system, you need to optimize your images to avoid slowing down your website. For this, you need to compress the images in a way that doesn't impact your website's speed.
Include Icons Wherever Necessary
People understand many commonly used icons. So, instead of using texts, you can use them to accentuate the aesthetics further. For instance, you can use an icon that looks like a house for the homepage, a magnifying glass for the search bar. If you run an eCommerce store, icons like a shopping cart can help users find where they can add products while continuing their online shopping.
They might be small. But icons definitely give your website a minimalistic look. Plus, it prevents you from adding unnecessary texts. Thus, creating a clean and organized look.
Images are a simple and easy way to improve your website's user experience. Scientifically, humans process visual information much better than text. Plus, the same options allow you to attract the proper attention. However, all of this is only possible if you use the proper guidelines to add images to your websites.