A business's website is it’s first impression to customers online, and it’s as essential as the storefront. How do you determine if your website needs maintenance or if its time for a completely new website? Here are five signs to help you decide you need a new website.
1. Running Time
Is your website running slow? Many factors can cause the load speed of your website, but the mains concerns to look out for are media file sizes, hosting service an server setup, and how it’s coded. If you're using a lot of images on your website, you must be compressing and adequately sizing your photos to ensure they will load quickly. Once your images are compressed and sized correctly, check on your website’s hosting server. Call your IT or customer support to have them look into server issues. If your site hasn’t been adequately maintained, then it could be the code that is slowing down your website.
2. Looks Outdated
Web design trends are frequently changing, and sometimes it's hard to keep up your sites design for more than a couple of years. Again, as your website is the first impression to customers, it's important to keep it looking fresh and appealing. If you haven’t been updating or making small design changes through the years, using a web design service like Direction Inc.may be what you need to update your site and help your consumer outreach.
3. Not Mobile Friendly
If your website isn’t mobile-friendly, then it’s time for a new one. Over 50% of worldwide internet traffic is coming from mobile phones and tablets, so you need to have a mobile-friendly website to gain any customer traffic. The most critical component to a mobile-friendly website is responsive design, and a site with a responsive design will:
- Resize automatically to fit information on any device
- Navigation optimized menus so mobile users can efficiently move through pages
- Use photos that have been optimized to load quickly and limit users data usage
- Have font sizes that are legible for small screens
A mobile-friendly website gives you a better position for top ranking on search engines and offers a better search experience for your customers or potential customers.
4. Weak user experience
If your website is hard to navigate, slow to load or filled wh broken links, then users are having a bad experience and are likely not to return back to visit your site. Internet users are very impatient and do not want to wait for a website to load. If the navigation and user experience on your site is severely lacking, then it’s time to consider a new website, focused more on a friendly user experience.
5. Low traffic and conversion rates
If your website isn’t attracting traffic or has low conversion rates, then it isn’t working for your business. There could be many possible reasons that your site is seeing little traffic or conversions, and a website audit can help to determine the issues and the best way to fix. A review will examine design, brand representation, functionality, content, user experience, call-to-actions and mobile-friendliness. Determining where your website is lacking is the best way to learn how to resolve the problem or to design a new website.
A website is an essential tool for any business, and it must function properly, be mobile-friendly, and easy to navigate. Launching a new site is a way to generate some buzz about your business and attract new customers and improves your online presence. It’s an opportunity to redesign a modern and attractive website with new online capabilities that help you keep ahead of the curb.