Miscellaneous

Getting your web design right in a crowded industry

Written by Kevin Liew on 22 Aug 2019
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Web design is something that every business has considered at some point and rightly so, whether the websites are needed as an online store or just a signpost to their services it’s something that would undoubtedly be included in the ‘business owner startup kit.’

Web design has come a long way since the 1990s when websites first started appearing, heavily reliant on exceptional coding skills and tech experience. Before there were blogs there were sites such as ‘Justin’s Links From The Underground,’ and as with everything technology-related it started small, but before long plenty of people caught on to this fantastic resource. We are now spoilt for choice when it comes to the internet, there are over 1.7 billion websites online right now, and every second that number just keeps on growing. 

With the rise in the total number of websites, and how many people are online day in, day out, there has also been the birth of a whole new career choice in website design.  

Even though the website design career is relatively new, as professions go, it’s quickly become a crowded market, the quicker that technology and software develops the faster people come along and set up website design businesses. With the arrival of simple web hosting and website design software like Wordpress, it’s brought about a whole new wave of people ‘giving it a go’ when it comes to website creation. Of course, there’s nothing wrong with this, but long gone are the days where you would have to pay for many hours of coding to create a basic website for your business. However, you must end up with the ideal website for your business if you’re expecting results. A professional web designer, with the right skills, will be able to put together a site that is engaging, practical expertly, drives the right traffic to your business and above all brings you new business every single month without fail. It’s worth considering the minute detail, too because making sure a website is easy to navigate and stands out from the crowd could make or break your business. 

When it comes to how crowded the web design arena is, there is no doubt that it’s nearly impossible to work out who to choose for your project. But if you find a great company, with fantastic reviews, relevant experience, knowledge of SEO and the best ways to get your site looking professional AND working for you, then you’re on the right track. 

One of the most significant driving factors in the vast amount of websites being created daily is the money to be made from them. Of course, having an online store or a business that benefits from a website selling their service, but there are also ways in which bloggers, vloggers and general members of the public can make money too. There’s no escaping the fact that the internet has changed how we market services and advertise what we do, and one way of making money through a website is via affiliate links. Affiliates are links to sites in original online content where the blogger/ website owner receives financial compensation for each sale that comes through a direct click on that affiliate link. It’s a win, win scenario, especially when the right product has reached the right customer with little effort! 

Bingoport are relatively new to the industry, they have gained popularity through providing comprehensive lists of sites offer new slots. Bingoport have proved they understand want their website visitors want, their site is clear, easy to understand, searchable and fast! But why is loading speed critical? Well if you’re sat waiting for a page to load like it’s 1999 you’re going to quickly start looking for a site that loads like it’s 2019! Keeping customers happy and engaged is key to driving sales forward. 

Other markets are also incredibly crowded right now and for similar reasons. Photography is crowded because there is now such incredible technology available, that most people can now take a half-decent photo without much effort, in the same way, web design is becoming overly crowded because everyone feels they can give it a go, so can people with cameras. The way in which real professional photographers can stay ahead of the game though is again through an updated, professional, easy to use website. SEO comes into play here as well, since photography tends to be a local service, so search terms are essential, and a website is a fantastic tool for getting noticed. 

The same can be said for other creative fields such as graphic design, we’re getting better all the time at using the tools we have available to get work done, it’s only natural that many people are falling in love with these careers, developing their skills and making a decent living out of it!

How exactly do the big players keep on top of their web design and stand out, though? To make sure they are the top page on search results, and that page visitors convert into sales? It goes without saying they hire professionals, they invest in the best technology for their business, and it’s easy to see why it pays off. A customer can decide whether to stick with a company within 8 seconds, so those seconds must pay off, and each visitor can complete the whole experience they came for with as little effort as possible. Most people are very busy these days and time spent searching around a website that doesn’t work well are frustrating and likely to lose a business money, which defeats the object entirely. 

So it’s advisable to keep an eye on the market, discover what is working and what isn’t, how the market leaders are managing their own online presence and ensure that your own business isn’t left behind. You will never regret hiring a professional who will make sure you stand out from the crowd.

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