How Web Design Can Be Optimized for Video Content

Written by Kevin Liew on 15 Dec 2018
11,733 Views • Web Design

Before you publish videos on a website, you should first take a step back and look at your web design. Ideally it should be optimized for video content, so that you can take advantage of its benefits fully.

To start optimizing a web design for video content, there are a few steps that you should take:

Assign the video a prominent placement

In most cases video content is meant to be the center of attention, and should be afforded a placement that enables it to play that role. It is best if you place videos right below the title, and make sure the entire video (including the player’s controls) appear above the fold.

Ultimately the goal should be to ensure that visitors are able to immediately see and start to play the video, without having to scroll or spend time searching for it.

Use a responsive design

Seeing as a significant number of people surf the web on mobile devices, it is important to use a responsive design that will adjust the layout based on the size of the screen. That is especially the case if you are publishing video content, as you’ll want to make sure its placement is just as prominent on smaller screens as well.

Pad the video with white space

If you aren’t careful, publishing videos can make your webpage look more cluttered especially if you’re placing it directly onto a ‘busy’ background or there are lots of other elements nearby. Try to take that into account in your web design, and pad the video with white space to give it more ‘room’ and make the design look less cluttered.

In some cases it may help to add a solid, neutral colored element to act as the background on which the video is placed. That is especially effective if the background is busy and could distract the viewer.

Track the page speed

Ideally you should track your page speed and make sure it doesn’t slow down significantly when you add videos. If it does, you may want to try to optimize the web design so that it loads faster.

Additionally you should avoid setting videos to ‘autoplay’, as that will not only make the page speed slower but also possibly annoy viewers. Considering page speed is an important factor for both SEO as well as the user experience, you should do everything you can to improve it.

Nowadays creating videos is easier than ever seeing as even smartphones and digital cameras can record high quality videos, as well as screen recording software. In fact there are several tools out there that will equip you with everything you need to record, edit and produce impressive video content, such as Movavi Screen Recorder Studio. 

Simply put you should have no trouble creating video content for your website. By optimizing your web design for video content, you will ensure that you’re able to reap the rewards when you publish the videos that you create.

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