How to Drive Traffic into your Website with Google Adwords

Written by Kevin Liew on 24 Oct 2017
15,598 Views • Miscellaneous

Although not the favorite part of the web experience for most internet users, it is undeniable that websites can capitalize on their numerous visitors through the use of ads and that businesses can advertise easily on highly-visited websites.

So, if you’re a business owner planning to get into the art of advertising through ads, how would you go about it? Fortunately, Google has made it simple through the development of AdWords, an online advertising service.

Why Choose AdWords

For both small businesses and large businesses alike, using AdWords has its perks and to prove it to you, here are some of the many reasons why you should use AdWords for your business.

Provides Data

Firstly, as a business owner, you strive for data. Data gives you a look on how your business is doing and gives you the necessary information to logically make your next decisions. This is one reason why you would want to use AdWords, because as an intuitive platform, your ads’ efficacy can be measured by AdWords PPC (pay per click).

This simple feature gives you an insight on what ads work and what ads don’t, giving you an idea how to overall improve your ads.

Flexible and Customizable

Asides from being measurable, AdWords is also highly flexible and customizable. For one, you can customize your ads to pop out for highly specific keywords as opposed to general keywords. This specificity helps to cater your business to your target demographic.

You can also customize the algorithms your ads are running in order to narrow your target market by parameters of your choice such as their location, the time of day, their language and even the browser they are currently using. As a Google product, using AdWords gives you access to the wide array of non-search sites affiliated with Google such as Gmail and YouTube.


Another reason why you should choose AdWords is that it is incredibly affordable. Firstly, AdWords does not require a minimum investment to be paid upfront like other advertising services. You pay for what you need, which makes the service scalable for both small and large businesses, alike.

Furthermore, with the PPC feature of AdWords, you’ll only need to pay for success. Google helps you find your target market and you only have to pay for the number of times your ads actually get clicked on.

Increasing Traffic

Traffic is the number of people visiting a certain site and when you’re trying to advertise your business, you’re going to want high traffic. Fortunately, there are specific ways to increase site traffic which can potentially improve how your business is doing.

Improve Keywords

One way of increasing traffic for your site and ads is by improving your keywords - these are a string of words that connect you with a potential user. There are two kinds of keywords, namely short-tail and long-tail keywords.

Short-tail keywords are broad keywords which tend to generate a lot of traffic, while long-tail keywords are more specific. It is recommended to mix the two because although short-tail keywords generate more traffic, it’s the long-tail keywords that have a high potential for a business transaction. This is because people who use long-tail keywords know what they are looking for.

Multilingual Ads

Creating multilingual ads have been shown to be more effective because of language targeting. Easily done with simple translations, you are able to improve your rate of getting new customers if you customize your ads to different nationalities. In junction with this method, you can broadcast your ads anywhere in the world since the internet is a global network.

Theoretically, you can maximize your business by showing your ads in every single country in the world, but this poses a few issues. Do you have enough resources to cater to a global market? Are your products or services commercially needed in all countries? If you answered “no” to any of those questions, then you might instead opt to maximize your efforts by customizing the geographic range by which your ads appear.

With the Help of Experts

Furthermore, in order to make your job easier and more convenient for you, there are AdWords experts available all throughout the country who can manage your ads for you. Of course, managing your AdWords on your own is possible, but if you do want professional help, don’t hesitate to do so.

You don’t have to look very far as well, since a simple search online will bring up thousands of agencies. Especially if you’re located in Brisbane, these AdWords experts can help you.


As a business owner, you need to do everything you can to help achieve your business goals and these days, success is brought by a combination of working hard and working smart. That being said, one way to work smart is by advertising your business to a global or local range with the use of ads - AdWords can get you started right away.

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