By default, the text color for placeholder is lighter and grey color. In case you need to change its color, here is how you do it.
::-webkit-input-placeholder { /* WebKit browsers */
color: #999;
}
:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
color: #999;
}
::-moz-placeholder { /* Mozilla Firefox 19+ */
color: #999;
}
:-ms-input-placeholder { /* Internet Explorer 10+ */
color: #999;
}
For more information, read this stackoverflow post.

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